Responsive Design means you can manage one website with a single set of hypertext links therefore reducing the time spent maintaining your site. Increase your visibility in search engines All of your tracking and analytics will continue to function and be condensed into a single report, allowing for easier monitoring and analysis. Site analytics tools like Google Analytics are now optimised to handle multiple devices and responsive reporting. Consolidate your analytics and reportingĪ single responsive site means that you no longer have to track user journeys, conversion paths, funnels and redirections between your sites. in functionality, performance and consistent look and feel. Responsive design removes some of the barriers that having multiple sites can present, i.e. Consistent user experience will have a positive impact on your conversion rates as people are familiar with navigation and site or system use across devices. Increase sales and conversion ratesĪnother benefit of responsive design is that the user has an improved site experience as there is no need for redirection, use of standardised Style Sheets (CSS) across devices and unified design approach will also create a consistent look and feel. Indeed, some Byte9 sites are already experiencing up to 40% traffic from tablet and mobile devices, a strong commercial imperative to accommodate the smaller screen size in a unified design. Tablet sales are expected to exceed 100 million this year, meaning that responsive design has never been so important for those looking to optimise their online content. mobile), but responsive design means one site can be implemented across devices. ![]() Traditionally users would be re-directed to a device specific site (e.g. Increasing use of the internet and proliferation of web applications on tablet and mobile devices has been the driving force behind this development. Google has a Mobile-Friendly Test tool to help you optimise your website for mobile.Įnter your website URL and click "TEST URL.Increasing your reach to tablet and mobile audiences All you need to do is resize the window from full screen to smaller sizes.īut, this method isn't guaranteed to cover all sizes and check for errors in the design.Ī better way to check the mobile-friendliness of your website is by using a test tool. You can tell if a website if responsive by using a computer device. How to Test the Responsiveness of Your Website If you go to Google right now and type in any search query that comes to mind, the top 10 results are almost always guaranteed to be mobile responsive websites. Google cares a lot about user experience, and it's only willing to reward websites that believe the same thing. And today, it's almost impossible for a non-responsive website to be at the top of SERPs. Google started considering mobile-responsiveness as a crucial ranking factor in 2015. That often results in higher conversions and profits. They load much faster and provide better browsing options. Mobile responsive websites, on the other hand, enhance trust through positive interactions. The majority of online visitors will leave a website if they find it hard to browse. What does their experience feel like when browsing your website? ![]() Improve User Experienceīefore you think about the quality of your content or the services you provide, think about the user and their experience. Here are two major motives why you should invest in a responsive design for your website. And this number is only going up with our world heading towards the use of smaller devices. In 2019, 63% of searches on Google in the US came from mobile. ![]() Why Your Website Needs to be Responsive on Mobile This is how our website looks on desktop devices: There are four screen sizes responsive design focuses on: Also, unnecessary images and elements are hidden to provide a better browsing experience. The content on the page automatically changes to fit the difference in screen size. So, website design needed a change.Ī responsive website is one with a layout that adjusts to the screen based on the device it's viewed from. People with small-sized screens hated the experience. The fixed screen size was no longer functional. But then people started using new devices with lots of different screens sizes. In the past, web developers used to design websites with a fixed width for desktop. Mobile responsiveness refers to whether a website is optimised to be functional and aesthetically pleasing on devices of different sizes.
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